KAT VON D.
Kendo Brands
Production Designer
RYAN WONG
brand design & production
Exterior Primary
The Lolita Por Vida palette is made from cardboard and heavy card stock and had many layers of finish and was one of the most challenging projects. There were multiple types of embossing, foils and spot glosses used throughout the palette.
A lot of artwork had to be adjusted so items like the foil didn’t overlap with spot glosses. Fortunately the back was easier and only required one pass of a foil stamp.
Interior
The inside had cutouts for 18 different shades. Each shade name was foil stamped and the background had a flood coat of black.
Development & Production
Interior primary
Some of the challenges with the interior of the primary was making sure the foil stamps were legible and lined up properly with the tight tolerances.
Sampling
We went through a number of samples to dial not only color but the foil stamping and embossing. Because of the fine details in the type and patterns, I had to adjust things like stroke weights and sizing so the foil stamp would be legible.
Shade Matching
The back of the unit carton featured a shade chart. I had to match product to custom colors that were CMYK.
RYAN WONG
brand design & production