RYAN WONG

brand design & production

BARE ESCENTUALS

Production Designer

My project hero
My project hero

Primary & Primary

Complexion rescue is a tinted hydrating cream that smooths out complexion, moisturize and provides SPF protection. I worked on the carton and components and produced 20 different cartons and bottle labels for each shade.

All shades are CMYK and matched to product in partnership with the print vendor. Once the artwork was ready for print I traveled onsite for a press check and dialed in color

on press for each shade.

Development & Production

  • Press Check

    Since the labels on back of the tubes were printed domestically, I went to the factory

    for a press check. It took 3 days to dial in

    color for 20 shade labels. Since they were all skin tones, many of the labels were adjusted by 2-3 percent of color.

  • Samples

    We went through three rounds of sampling

    for the unit carton. The biggest challenge

    was getting the shades of the formula correct.

    Like the labels, we had to dial in the 4-color for some of the shades so they didn’t match

    each other.

RYAN WONG

brand design & production