BITKEY
Block
Production Designer
Exterior Carton
Bitkey was a brand new product for Block. The Creative Director and I had to figure out branding from scratch.
We wanted it to look different from Square packaging and be able to tell the story about a device that was the first of it’s kind. On the outside we highlighted what the current problem is with saving your bitcoin and showed how secure and easy it is to use. Bitkey packaging had a lot more finishes than Square packaging. The hero image has embossing with a UV Spot gloss.
Product Tray
The product was cradled in a tray and held down by a lip on the edge of the cut out.
When the product is removed a QR code printed on the get started guide envelope is revealed to users can quickly scan it to start using their device.
The Get Started guide was kept in an envelope that rested under the product tray. The logo on the envelope lined up with the tray cut out.
Get Started Guide
the Get Started Guide was printed on matte paper and color was hard to control.
We retouched the images multiple times, adjusted background color so the colors would pop more and found a color profile that was matte paper friendly.
Development & Production
Concepts
We had to go through many rounds of sampling to ensure the cut out lined up with the QR code
Finishes
Little details like sizing icons and lining up with cutouts were heavily thought through and scrutinized.
Carton Dielines
During development of the design we had to ensure certain elements of the art worked with the proposed design of the packaging dieline.
